You should use eBay to advertise your businesses off eBay by mentioning your other businesses to your buyers every time you make a sale. Naturally this technique will include the costs of listing products for sale on eBay, but the amount of traffic to your niche market product targeted email subscriber lists and websites that you get from doing so can be immense. This is why it is important to set a budget for this form of eBay advertising.
Your goal using this method is to get buyers on eBay over to your own website where you can make other sales to them for many years, free from eBay’s rules, regulations and above all else – fees! If you can get them opted into your niche market product targeted email subscriber lists then you can promote products to them they are extremely likely to want to purchase.
This is much more freedom and greater profits selling them products from your own website, but you must consider the costs involved of selling them that first product on eBay – and that first eBay product sale is the only way you can take advantage of eBay’s massive traffic.
Set a budget for your listing fees and product fees and stick to this budget. You may have to carefully tweak your sales price to maximise the number of eBay sales you make in order to get the most contact details and begin marketing your higher value products.
If you start to overspend on your budget you have to adjust the number of listings you make or the selling prices you charge without affecting the number of sales you make, as this only lowers the number of potential future marketing prospects you will have.
Do all this with experimentation to find what works for your particular niche market products. Your goal is an acceptable budget and maximum number of sign ups to your niche market product targeted email subscriber lists (where you will promote your more valuable products and make back your costs)
Don’t allow a selling price that is too low to be perceived as low value, and also don’t allow your selling price to be too high or no one will buy from you AND YOU WILL HAVE PAID LISTING FEES FOR NOTHING.
If you can get a product which is in short supply you can comfortably charge more for it, whereas a product that is available anywhere will sadly have to be sold for less money – that’s life!
In the case of selling eBooks to get traffic to your website you have much greater control of costs. All you need to do is burn a copy of it onto disc and post it off to the buyer – all very cheap as the eBook can be copied as many times as you like, and blank discs are inexpensive.
Look how popular 1 cent eBooks used to be on eBay. They are perhaps not the best quality product, but everyone was selling them because they were a great way of getting a customers contact details purely for future marketing purposes.
The price you charge should reflect the value of the product – the only exception to this is when you are promoting a sale where everything is on discount for a limited time, then you are doing this simply to create a feeling of urgency within your buyers.
If you sell a product that you promote as part of a series (like eBook part 1 of 8) you are likely to get buyers who will want to purchase the other 7 parts of the series as well, so this is an excellent trick for getting them to your website where they will purchase the other 7 parts and whilst there sign up for your niche market product targeted email subscriber lists.
All this selling on eBay also provides you with the advantage of creating a higher feedback rating – which in itself is useful for creating future sales as people will become more and more comfortable buying from you.