Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.
1. Sell More Products to People Who Are Interested
Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.
2. Use Online Marketing
A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.
3. Use Social Media Marketing
Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.
4. Create an Opt-in List
Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.
5. Focus on the Customer
When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.